Marketing Management on Point.
OnGoing
Marketing Management
The Brand Guardian offers comprehensive fully customisable marketing management solutions for small to medium sized businesses.
The Problem
You are busy running your business and your marketing often goes on the back burner. You need assistance maintaining your website, communicating to your audience on social media and updating your marketing collateral and you would prefer a marketing expert take control of your marketing.
The Solution
Build your own marketing management package to fit your business and budget. Together we decide on the requirements to fulfil your marketing needs and we build the perfect monthly marketing solution.
The perfect package for you, for one fee which is easy on the cashflow and allows for a set number of marketing hours and a is determined for set timeframe (12 or 6 months).
Those solutions can include the following services which is capped at a certain number of hours per month.
Brand & Strategy Development
- Marketing Strategy - Review your marketing strategy, target market and goals
- Develop a comprehensive online marketing calendar
- Ongoing brand management
- Manage the marketing budget
- Updating brand guidelines accordingly
- Logo Design
- Brand Strategy including brand overhauls
- Strategy sessions working alongside your business and your chosen suppliers (if applicable) as we work to grow your business
Account & Project Management
- Ongoing account management, developing, implementing and adjusting your marketing plan and activity according to the selected retainer package.
- Project activation including, mock ups, proofing and management of all production.
- Media negotiation and placement for all media i.e.: radio, print and digital including social media management and an online Project Management Marketing Calendar which will provide real-time updates of all you marketing activities
Creative Development And Graphic Design.
- Full access to the design team according to the retainer package selected
- Any print assets/collateral are an additional expense**
Copywriting & Content Development
- Copywriting of all marketing related material collateral
- Copywriting including editing, as well as custom content creation for all marketing collateral
Digital
- Website: Consideration of the online user experience (UX), consideration of the web interface (UI)
- Ongoing maintenance and website updates ensuring impeccable performance
- Development of a SEO strategy and keyword research
- Google Ads/Express assessment and monthly management to ensure best practices (Set-up if required)
- Reviewing AdWords text and call-to-actions regularly
- Comprehensive Monthly reporting
- Design and build of responsive websites are an additional cost **
- All digital advertising spend is an additional cost **
Social Media Management.
- Consideration and evaluation of key social media platforms (LinkedIn, Facebook & Instagram)
- Community management and maintenance of various social profiles
- Content creation per profile
- Monthly reporting and evaluations
- Social Media spend for boosted post is an additional cost **
