- 01StrategyIt all starts with a plan. It’s a clear strategy, an understanding of what success looks like for your business and how together we are going to achieve it. Starting from a carefully thought out communication strategy, The Brand Guardian will research the best approach to reach your market and achieve your business objectives.
- 02Marketing and CommunicationsGaining awareness is one of the first steps in the sales process and the main focus of your marketing communications strategy. An effective marketing and communication plan results in a better, more consistent brand experience. The end result: more sales. The Brand Guardian will plan your marketing and communication strategy and guide you through the steps you need to take, in order for your business to succeed. I won't leave you to execute it on your own, I'll walk you through it step-by-step and ensure you stay on track.
- 03Brand BuildingEvery brand makes a promise. But in a marketplace in which consumer confidence is low and budgetary vigilance is high, it’s not just making a promise that separates one brand from another, but having a defining purpose. A successful brand has to be consistent in communication and experience, across all it's channels and platforms. Is it time to build or reposition your brand?
- 04Digital SolutionsTransforming your business to be more digital, particularly in the marketing sphere, makes sense in the face of changing consumer expectations, options and information. As organisations near the end of their first digital journey and complete their initial roadmap, the question of a digital strategy needs to move to the top of the agenda. Let's evaluate and improve your digital blueprint.
- 05Customer Relationship MarketingThe ability to glean insight from customer feedback and create enhanced, solid and focused marketing and brand awareness. The rise of the internet gives all businesses ample opportunity to build relationships and engage with customers online.
- 06PartnersThe Brand Guardian won’t pretend to be a jack-of-all-trades. Instead I work with a network of brilliant individuals who are experts in their own disciplines. From digital experts to copywriters, graphic designers and printers, I will hand pick the best talent for you and I manage the project from start to finish. This flexibility allows me to customise the team as per your requirements and ensure you get the best “bang for your buck”.