Marketing Management

on Point

Ongoing Marketing Management

The Brand Guardian offers comprehensive fully customizable marketing management solutions for small to medium-sized businesses.

The Problem:

  • You are busy running your business and often your marketing goes on the backburner.
  • You need assistance maintaining your website on a regular basis as you don’t update your website often enough and it is not backed-up regularly.
  • You don’t know enough about Google Ads to get the most bang for your buck.
  • You don’t have a big budget for an internal Marketing Manager.

The Solution:

Build your own marketing management package to fit your business and budget. Together we decide on the requirements to fulfil your marketing needs and we build the perfect monthly marketing retainer solution.

This package entails a combination of services for one fee which is easy on the cash flow and allows for a set number of marketing hours a month and is determined for set timeframe (12 or 6 months).

Those solutions can include the following services designed by your requirements:

Brand & Strategy Development.

 

  • Marketing Strategy – Review your marketing strategy, target market and goals
  • Develop a comprehensive online marketing calendar
  • Ongoing brand management
  • Manage the marketing budget
  • Updating brand guidelines accordingly
  • Logo Design
  • Brand Strategy including brand overhauls
  • Strategy sessions working alongside your business and your chosen suppliers (if applicable) as we work to grow your business

Account & Project Management.

 

  • Ongoing account management; developing, implementing and adjusting your marketing plan and activity according to the selected retainer package
  • Project activation including, mockups, proofing and management of all production
  • Media negotiation and placement for all media i.e.: radio, print and digital including social media management
  • Access to an online Project Management Marketing Calendar which will provide real-time updates of all your marketing activities and an element of accountability

Creative Development and Graphic Design.

 

  • Full access to the design team according to the retainer package selected
  • Any print assets/collateral are an additional expense**

Copywriting & Content Development.

 

  • Copywriting of all marketing related materialcollateral
  • Copywriting including editing, as well as custom content creation for all marketing collateral

Digital.

 

  • Website: Consideration of the online user experience (UX), consideration of the web interface (UI)
  • Ongoing maintenance and website updates ensuring impeccable performance
  • Development of a SEO strategy and keyword research
  • Google Ads/Express assessment and monthly management to ensure best practices(Set-up if required)
  • Reviewing AdWords text and call-to-actions regularly
  • Comprehensive Monthly reporting
  • Design and build of responsive websites are an additional cost **
  • All digital advertising spend is an additional cost **

Social Media Management.

 

  • Consideration and evaluation of key social media platforms (LinkedIn, Facebook & Instagram)
  • Community management and maintenance of various social profiles
  • Content creation per profile
  • Monthly reporting and evaluations
  • Social Media spend for boosted post is an additional cost **