The Benefits of a Marketing Plan
August 25, 2017
If you’ve got this far through my website, you might be only half convinced that a marketing plan and its benefits or I’m wrong and you’re ready to sign up (which I hope is the latter) but for those skeptics mumbling “I …
Email Validation: A Critical Success Factor in Email Marketing
August 21, 2017
I’m big on email marketing. I think for small to medium-sized businesses, sending emailers is a must because businesses and consumers alike rely on emails for information and as a primary communication channel. Despite the creation of comprehensive email strategies, very few companies …
Four Steps to a Compelling Brand Story That Wins Over Customers
August 17, 2017
You may think your brand story is about your business… but think again. The brand story, at its core, is about your consumers. Your story is what your business stands for; it is its set of beliefs, its purpose, and its meaning. …
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