7 Online Marketing Trends That Will Dominate 2018
What your customers want, how your customers think, and how your customers interact with each other are all changing—constantly. Each year in the digital age, we see the rise and fall of social media platforms, lightning-in-a-bottle online trends, and overarching changes to …
5 ways to implement a customer-focused mindset
For marketers, a mindset that is customer focused is critical to competitive success. That’s something marketers know. Yet, during day-to-day execution, that customer-focused mentality tends to get pushed aside, more so in Marketing than other in client-facing parts of the business, such …
4 Reasons Why Contests should be part of your Marketing Strategy
While contests have been around for a long time, they have taken on a new life with the growth of social media. Contests are certainly not the answer to every marketing challenge, but they should be part of every social media marketer’s …
Quick retreat to the Panic Stations, Facebook is at it again…
Ok hold your horses, no need to run for the hills just yet or retreat to the panic stations. Yes Facebook is at it again but it’s not all doom and gloom. When Facebook makes any change to its algorithm or News Feed, …
Social Media Data Analysis Process – 9 Steps
These last few weeks I have spoken a lot about the power of social media data analysis and how it is such an important process for your business to harness it’s data to further understand your customers. Without reviewing your data on …
Social Media Like Fatigue
I met a friend for coffee this week and spoke about my struggle with gaining traction on my new Facebook page as a start-up business. I’m a marketer, I have the know how, but realistically it’s not that easy anymore because the public …
Social Media Marketing Plan – 5 Steps to Success
Let’s face it. It’s not an easy time to be a social media marketer. After all, it’s hard to build a social media marketing plan with all of the uncertainty that we face. However, in my time advising clients, I find that …
Structure doesn’t mean you’re a bore!
“You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose.” Dr Seuss The brains in your head give your body the directions it needs to take you where you want to go. You …
7 Tips to Grow Your Business Using Social Media
There’s no doubt that social media is an indispensable marketing tool. However, as with any marketing platform, you need to plan and coordinate your efforts in order to get the engagement and conversions you desire. Here are a few key steps on how …
10 reasons why you may need a digital channel strategy?
Is your digital marketing letting you down? Are you spending money and wondering why your digital results are dismal? This is my top 10 problems that can be avoided with a well thought through digital strategy. 1. You’re directionless I find that companies …
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